Is it just me... children...too many... weight concerns?

It saddens me just how many children i find 13 years old and such concerned that they're fat or are overweight! I have 5 children and they are health conscience, my husband and I work hard to promote a healthy food/eating experience in their lives so that it will become apart of their lives now and stay with them as they grow! They really enjoy their food lifestyle while we still allow them to be children; we incorporate these good things into the regular diet! Our whole family gets great products and there is a wonderful children line that my children take, they are ages 3-11 and they love it! I guess my question is, with obesity being such the epidemic it is where are all the parents? We have to put in the effort to help keep our children safe, and good-eating habits are safety from death!! Does anyone else feel the same? If anyone wants to look at the products we use as a family the website is: http://www.2ahealthysuccess-mall.com the site owner is willing to happy to provide info!